I'm Kirill Naumov — business trainer, marketer and consultant. Eleven years inside Apple's sales culture. I help retail, luxury and service brands turn customer experience, sales teams and AI into a measurable P&L advantage — not a slide deck.
About
I'm Kirill — a business trainer and marketer. I founded my first company at 23, and have worked across food service, construction and consulting. Since 2015 I've been a certified Apple sales trainer; since 27, I've taught MBA students.
I won a grant to the Moscow Film School's Showrunner course and graduated in 2021. Story structure, character arcs and narrative tension aren't just for cinema — they are the hidden architecture of every customer journey I design.
My clients include Apple, iSpace, LEGO, Sony, Nokia, Askona, MAN, Scania, Mars, M.Video, Media Markt, Megafon, Eldorado and many others — across seven countries.
My work sits at the intersection of customer psychology, leadership, storytelling and AI — with one stubborn conviction: the future of business is not less human, but more deliberately so.
Services
Each engagement is bespoke. The shape is fixed; the work is built around your team, your customer and the P&L number you need to move.
An immersive sales program where 80% of the time is drill, not theory. Your team rehearses on your actual floor, with your actual objections, until winning the customer becomes a reflex.
Outcomes
Format
1–3 day program · in-person or remote
I design the checklist, train the shoppers, send them into your stores, sales floors and call centers, and hand you a manager-by-manager diagnostic — from the customer's seat, not HR's.
Outcomes
Format
Per-location engagement · report + debrief
A SWOT-driven audit of your stores and campaigns. You leave with a prioritized action plan — grow reach, lower CPL, tighten the funnel — and the numbers to defend it upstairs.
Outcomes
Format
3–5 week engagement · remote + on-site
A high-intensity workshop for founders, executives and sales leaders. Frame the room, hold your price, land the keynote. Filmed rehearsals, live coaching, decisions rehearsed under pressure.
Outcomes
Format
1–2 day workshop · up to 20 leaders
A workshop that turns AI from a buzzword into a P&L line. We map your workflows, pick the 3–5 highest-leverage automations, and ship them — sales, marketing, service, ops.
Outcomes
Format
2 day workshop · leadership + operators
Gamified workshops — the fastest way to shift mindset and generate ideas your team will actually ship. Loyalty, motivation, service design, AI in retail.
Outcomes
Format
1–2 day workshop · 10–40 participants
Approach
No theatre. No 80-slide decks. We look at what's happening in your stores, decide what to fix first, and prove the change held.
We start with what's actually broken. You describe the challenge — sales, service, marketing, team — and what you've already tried.
I audit your sales department, marketing or store — including mystery-shopper visits — and hand you a clear, prioritized action plan.
We run the right intervention: a Sales 2.0 training (on-site or online) or a workshop targeting the exact growth areas.
After 3 months I run a free follow-up mystery-shopper audit and deliver a SWOT report — proof the change held, or the next move.
Manifesto
“AI will automate almost everything.
It will not automate trust.
The premium of the next decade is being looked in the eye — and remembered.”
Selected work
Five projects across retail, telecom, FMCG and hospitality — selected because the numbers moved and the culture held.
Goal
Train Apple Sales Consultants in sales technique and product mastery to Apple standards across Apple Shops and White+ partners.
Audience
Apple consultants — Apple Shops, White+
Result
NDA.
Goal
Train 20 LEGO stores from scratch — sales technique, service standards, and the LEGO product line.
Audience
Store sales staff and managers
Result
All 20 stores became profitable within 3 years. Staff turnover stayed below 20% per year.
Goal
Run a workshop to design a motivation system that re-engages supervisors.
Audience
Marketing managers and regional leads
Result
A Formula 1-style gamified loyalty system — stages, pit stops, achievements — lifted performance metrics 17% in 3 months YoY.
Goal
Workshop to design a regionally-aware loyalty program for subscribers.
Audience
Sales, marketing and commercial directors
Result
New product lines, new subscriber portal and engagement mechanics. Subscriber base +31% in one calendar year.
Goal
Audit guest touchpoints and service operations across the hotel.
Audience
Hospitality leadership
Result
SWOT analysis and 58 concrete recommendations to lift guest-return conversion.
Expertise
Insights
Companies that have already worked with me
This seminar on loyalty-program design is built for leaders, commercial directors and marketers who want to grow sales — and employee engagement — through gamification.
What makes Kirill's training different from all others? There probably isn't an answer — there's no real analog. It's so interactive you should bring your dream team and build your own gamification model in the room.
The pace is comfortable, the cases are alive, and Kirill's charm and charisma make time fly. The unfamiliar concept of gamification becomes something practical you can ship.
Informative, engaging, and relevant — an excellent blend of theory and practice. Kirill is genuinely passionate about what he teaches and keeps developing in it. I'd happily take the course twice.
Kirill helped us see the gamification already around us, understand it, and apply it to company processes. By the end every participant knew the difference between a standard workshop and one with real gamification.
Begin
If that is the company you want to lead, let's talk.