Lazurit
Retail · Loyalty programme
Loyalty on both sides of the counter.
A webinar on gamification and loyalty programme tools for furniture retailer Lazurit.
01
Challenge
Consider loyalty from both the customer and sales associate perspectives: what helps staff participate and gives customers a reason to return.
02
Approach
A working webinar established core tools for programme development and implementation, connecting sales associate behaviour with customer participation.
03
What was delivered
The team received approaches and tools for further programme development. The archived project description records that the company was developing its programme using this learning.
Participant perspectives
What stayed with participants.
«The world we live in is full of examples of gamification. Kirill helped us see them differently, understand them and consider how they could apply to company processes.»
«Informative, engaging and relevant, with an excellent combination of theory and practical tasks.»
«The topic is new to our market, and Kirill covers it very well — naturally using gamification during the training itself.»
Excerpts from the Naumov Consulting Group archive, translated from Russian. Roles are shown as recorded at the time of the testimonial.