07.11.2026 · LIVE ONLINE · IN ENGLISH
Don’t just learn about AI.
Put it to work.
A practical workshop with Kirill Naumov for retail leaders, commercial, marketing and HR teams. From a customer problem to your own AI prototype.

IDEAS → PRACTICE
Less magic. More useful decisions.
We won’t transform a company in a day. We will unpack real problems, practise approaches and choose what is worth testing in your business.
THE ROADMAP
Four hours. Six ways to put AI to work.
All programme times are GMT+5: 11:00–15:00. Focused examples, mini-exercises and one shared prototype; examples adapt to participants’ questions.
11:00–11:35
RETAIL
Retail. Less friction. More purpose.
Follow the shopping journey from discovery and availability to choice, queues and returns. Where does AI remove effort—and where does it merely add another screen?
11:35–12:10
SALES
Sales. An assistant, not a hype machine.
Design an AI-assisted consultation: what to ask, how to compare options and when to hand over to a person. Check for invented specifications and pushy upselling.
12:10–12:45
LEARNING
Learning. Product knowledge is only the beginning.
Turn company materials into conversation practice. Explore onboarding, role-play and feedback without reducing people to an opaque algorithmic ranking.
12:55–13:25
LOYALTY
Loyalty. A reason to return, not just more points.
See the programme through the customer’s eyes. Explore meaningful return triggers, permission-based personalisation and how to separate incremental purchases from subsidised discounts.
13:25–13:55
BUILD
Your AI product. Start with a problem, not a button.
Scope a useful small product: a staff assistant, sales practice tool or internal search. Define users, data, boundaries and the smallest useful workflow. We will also explore AI in marketing, from the brief to checking claims.
13:55–14:40
VIBE CODING
From a prompt to a prototype. Then test it.
Vibe coding means building through conversation with an AI that writes code. Learn to describe behaviour, iterate on errors and verify the result. A polished screen is not a substitute for security, testing or engineering before a serious launch.
Breaks belong in the programme.
12:45–12:55 · break
14:40–15:00 · Questions, idea reviews and your next step: which hypothesis will you test first?
BRING A REAL QUESTION
Bring a problem. Not a perfect prompt.
Bring a laptop, reliable internet and one real business problem. Coding experience is not required to participate: we will explore the approach and the limits of prototyping.
Use sample or anonymised data. Do not upload customer databases, employee personal data or commercial secrets. Tool requirements will be shared before the session; paid subscriptions are not included.
LET’S MAKE IT USEFUL
Your next step starts here.
$199 through 25 October (GMT+5); $299 from 26 October
7 November, 11:00–15:00 (GMT+5). The workshop is conducted in English.
Request participation to arrange your place and receive payment information. This form does not charge you or confirm payment.