Corporate workshop · Gamification
Motivation starts before the reward.
A workshop on gamification and the design of staff motivation at points of sale.
01
Challenge
Define the objectives and tools of a motivation programme with colleagues involved in decisions about its implementation.
02
Approach
The working session explored motivation challenges and possible game mechanics. The focus was behaviour that a system should support, rather than entertainment for its own sake.
03
What was delivered
The team identified core objectives and tools, including gamification mechanics. Participants included colleagues involved in decisions about deploying the system across Russia.
Participant perspectives
What stayed with participants.
«The world we live in is full of examples of gamification. Kirill helped us see them differently, understand them and consider how they could apply to company processes.»
«Informative, engaging and relevant, with an excellent combination of theory and practical tasks.»
«The topic is new to our market, and Kirill covers it very well — naturally using gamification during the training itself.»
Excerpts from the Naumov Consulting Group archive, translated from Russian. Roles are shown as recorded at the time of the testimonial.