Journal / Kirill Naumov
The Death of Traditional Sales Training
The next generation of sales capability is less about scripts and more about judgement, curiosity and confidence.
Traditional training gives teams answers to memorise. A changing market asks them to make good decisions in conversations they cannot predict.
The work is therefore not just skills training. It is building an environment where people know the commercial intent, understand customer psychology and feel safe enough to use their own judgement.