Journal / Kirill Naumov
AI and the Future of Retail
Retail is not being replaced by AI. It is being asked to become more useful, more personal and more intentional.
AI will make product information, recommendations and service operations faster. But speed is not the same as value. The brands that matter will use automation to release their people for the moments that require judgement, empathy and taste.
The question for a retail leader is not whether to adopt AI. It is where technology creates space for a better human exchange—and how to measure that change in trust, conversion and repeat behaviour.